Post by ivykhan885 on Mar 7, 2024 2:34:18 GMT -4
Sharing quality content is essential to capture and retain your audience. The union of content marketing and content curation is able to create value for users and high potential for positioning on search engines at the same time. In today's article we will see in detail how to develop an approach of this type and which tools to use. For highly performing campaigns and thousands of qualified leads , request a consultation now. For more info click here . Content curation: definition and approach Share on Facebook Share on LinkedIn REQUEST INFO ON SOCIAL ADV! Content curation: a simple definition Google's algorithm is a factor that all digital marketers need to pay close attention to. In fact, complying with the quality indicators desired by the search engine guarantees excellent chances of positioning, but sometimes such a pragmatic approach risks compromising the value of the contents for the end user. Precisely in this circumstance, content curation comes to life : optimizing content on the SEO side is only the first step of this strategy, which places the end user and the creation of value at the center of attention.
Quality from a content curation perspective is essential to attract new visitors and retain them over time, giving them a valid reason to establish a profitable relationship . So, to create quality content is it enough to simply draw up a list of trending topics and publish them on a regular basis? Absolutely not, there is much more . Because content curation doesn't stop at the creative phase How many times have marketing strategies been based on a constant pursuit of trending topics Australia Telegram Number Data in search of "easy" views and news with a very short life span? We don't want to be misunderstood, undoubtedly looking around is useful to remain competitive on the market , but in a correct content curation strategy sharing is more focused on long-term performance , based on quality and attention. A key feature of this approach is the attention to what is published even when it could be considered, in theory, "out of date". When an article or blog post is still viewed and interacting.
after some time from the publication date, updating the contents with targeted optimization helps both those who consult it and the search engine (which will take it more into account SEO side). Quality content and right content Sharing news and information, in today's digital environment, is now within everyone's reach. Many companies often limit themselves to publishing content related to the services/products they offer, taking it for granted that their target audience will willingly accept what is proposed. By working in this way, the "filter" that distinguishes any social strategy from one more oriented towards content curation is missing . In the second case, in fact, the quality content is not shared regardless, but goes through a second step, in which it is often accompanied by a personal comment, an exemplary summary or, if in a foreign language, a translation into Italian. All of us on social media follow the profiles of people or companies who, by sharing their point of view on an issue beyond simple material, attract our attention and offer us food for thought . These are the precautions that distinguish a careful communication from a simply "active" one. Curated content can always be shared An often ignored added value of content curation is the possibility of having a full and high-quality social publishing calendar . To keep the frequency of sharing.
Quality from a content curation perspective is essential to attract new visitors and retain them over time, giving them a valid reason to establish a profitable relationship . So, to create quality content is it enough to simply draw up a list of trending topics and publish them on a regular basis? Absolutely not, there is much more . Because content curation doesn't stop at the creative phase How many times have marketing strategies been based on a constant pursuit of trending topics Australia Telegram Number Data in search of "easy" views and news with a very short life span? We don't want to be misunderstood, undoubtedly looking around is useful to remain competitive on the market , but in a correct content curation strategy sharing is more focused on long-term performance , based on quality and attention. A key feature of this approach is the attention to what is published even when it could be considered, in theory, "out of date". When an article or blog post is still viewed and interacting.
after some time from the publication date, updating the contents with targeted optimization helps both those who consult it and the search engine (which will take it more into account SEO side). Quality content and right content Sharing news and information, in today's digital environment, is now within everyone's reach. Many companies often limit themselves to publishing content related to the services/products they offer, taking it for granted that their target audience will willingly accept what is proposed. By working in this way, the "filter" that distinguishes any social strategy from one more oriented towards content curation is missing . In the second case, in fact, the quality content is not shared regardless, but goes through a second step, in which it is often accompanied by a personal comment, an exemplary summary or, if in a foreign language, a translation into Italian. All of us on social media follow the profiles of people or companies who, by sharing their point of view on an issue beyond simple material, attract our attention and offer us food for thought . These are the precautions that distinguish a careful communication from a simply "active" one. Curated content can always be shared An often ignored added value of content curation is the possibility of having a full and high-quality social publishing calendar . To keep the frequency of sharing.