Post by account_disabled on Oct 25, 2023 3:35:53 GMT -4
Starting your adventure with marketing automation may be a difficult task at first, but if you follow some key tips, it may turn out to be much easier than you might have thought. The following article will answer the questions about what marketing automation is, what it is used for and what tools you can use to achieve the expected results. Marketing automation – what is it? Marketing automation includes various processes used to build both sales and post-sales service with the least.
Need to use the human factor. Many of the tasks previously performed by him are transferred to marketing automation tools. These include: implementation phone number list of one-off campaigns or cyclical tasks. recommended content on the website, sending newsletters or personalized e-mails. However, the implementation of such solutions and their effectiveness depend on the types of data collected about the user. These are: declarative data – information provided voluntarily by customers.
Often when completing the contact form. gender, age, place of residence, industry they are interested in or favorite categories in the store, but also marketing consents, transaction data - this is information about users' previous transactions - their value, periodicity or most frequently purchased products. On this basis, the system can determine the customer's wealth level, which in turn influences the ability to predict what products he or she may be interested in in the future.
Need to use the human factor. Many of the tasks previously performed by him are transferred to marketing automation tools. These include: implementation phone number list of one-off campaigns or cyclical tasks. recommended content on the website, sending newsletters or personalized e-mails. However, the implementation of such solutions and their effectiveness depend on the types of data collected about the user. These are: declarative data – information provided voluntarily by customers.
Often when completing the contact form. gender, age, place of residence, industry they are interested in or favorite categories in the store, but also marketing consents, transaction data - this is information about users' previous transactions - their value, periodicity or most frequently purchased products. On this basis, the system can determine the customer's wealth level, which in turn influences the ability to predict what products he or she may be interested in in the future.